🖤 BLACKPINK Finally Back as Four
After 2 years and 10 months, BLACKPINK fans are rejoicing as the girls return in full force. The group released an intimate behind-the-scenes video of their powerful new music video ‘JUMP’, showcasing their bond, excitement, and creative journey.
In the video, the members express deep joy at “finally feeling like our complete selves again.” Their natural chemistry shines as they support, joke, and dance with one another, reminding fans just how strong their connection truly is.
🎥 Grammy-Winning Director Captures Their Reunion
The ‘JUMP’ MV was directed by Dave Meyers, a Grammy-winning visionary, who portrayed a symbolic narrative of BLACKPINK’s reunion.
From fans with minds filled with BLACKPINK’s music, to the emotional moment the four reunite on stage — the video delivers a cinematic journey of unity and triumph.
And it worked: the MV has now topped YouTube’s Global Daily Chart for 8 consecutive days, while also hitting No.1 on weekly trending song and music video charts.
🇰🇷 Infused with Korean Aesthetic & Fierce Performance
Shot across Korean locations, the video brings a cultural flair that’s deeply rooted in BLACKPINK’s identity. The girls even performed wire stunts and intense choreography, crafted under the direction of renowned choreographer Lia Kim.
With a stunning lineup of dancers and breathtaking camera work, fans are calling this one of BLACKPINK’s most “iconic and culturally powerful” music videos yet.
🗺️ On Tour: BLACKPINK’s ‘DEADLINE’ World Domination Begins
Following the MV drop, BLACKPINK has kicked off their global ‘DEADLINE’ world tour, starting in Goyang and set to reach 16 cities with 31 shows worldwide. The tour marks a powerful return of the group’s full presence, and the energy from fans is already electric.
💬 Kolumverse Wrap-Up
BLACKPINK’s ‘JUMP’ MV behind-the-scenes not only gives fans a glimpse into their comeback process — it celebrates a rebirth of sisterhood, artistry, and K-culture pride. With global fans cheering and streaming nonstop, this comeback is more than a release — it’s a moment in K-pop history.
Article Source: Lee Tae-su, “BLACKPINK ‘JUMP’ MV Behind-the-Scenes Revealed,” Yonhap News, July 22, 2025.
Alt text: BLACKPINK during the filming of their JUMP music video in Korea.
Caption: BLACKPINK reunites with power and pride in the ‘JUMP’ MV – Image via Wikimedia
Source: Image via Wikimedia Commons, licensed under CC BY-SA 4.0
