🎧 BLACKPINK Returns With ‘JUMP’ — A Genre-Bending Comeback After 2 Years!
BLACKPINK is back, bolder than ever.
On July 11 at 1 PM KST, the global supergroup released their long-awaited digital single “JUMP,” marking their first full-group comeback in 2 years and 10 months (excluding the game OST “The Girls”).
🔥 A New Era of Sound
Departing from their fierce and charismatic style, “JUMP” features:
- 🎸 A Western film-inspired guitar riff
- 🎤 Signature vocals from each member layered with addictive beats
- 🎶 A fresh, genre-shifting approach crafted by longtime collaborators Teddy and 24, with global writers onboard
“This bold transformation expands BLACKPINK’s musical spectrum,”
— YG Entertainment
🎬 Music Video by Grammy-Winning Director
The MV for “JUMP” was directed by Dave Meyers, known for his work with global pop icons. It’s filled with:
- Eye-catching visual storytelling
- Whimsical, cinematic scenes
- BLACKPINK’s power-packed synergy captured in a high-energy narrative
“The visuals portray BLACKPINK’s legacy and influence in a dynamic way,”
— YG
🌍 Global Stage Awaits
The group first performed “JUMP” during their DEADLINE world tour kickoff in Goyang on July 5–6. The crowd reaction? Electric. Now, BLACKPINK is set to conquer:
- 🗽 Los Angeles, Chicago, Toronto
- 🌍 Paris, Milan, London, Bangkok
- 💥 A total of 31 stadium shows across 16 cities
With “JUMP,” BLACKPINK isn’t just back — they’re evolving.
Article Source: Lee Tae-su, “블랙핑크, 오늘 완전체 신곡 ‘뛰어’…과감한 장르 변신,” Yonhap News, July 11, 2025.
Alt Text: BLACKPINK promotional image for PUBG Mobile
Caption: BLACKPINK’s global influence continues to grow. Image used for illustrative purposes.
Image Source: Image via Wikimedia Commons, licensed under CC BY-SA 4.0
