The Return of Queens: BLACKPINK Is Back as One!
After nearly 2 years and 10 months apart, BLACKPINK has made a stunning return as a full group. Their new track “JUMP” not only shot to the top of the Spotify Global Daily and Weekly Charts, but also broke records never seen before in K-POP. They’re now the first K-POP group to own three No.1 songs on the global daily chart and two on the weekly chart—simultaneously.
A New Hybrid Model: Independence Meets Unity
What sets this comeback apart isn’t just the numbers. It’s the structure behind it. After ending their exclusive contracts with YG, all four members launched their own solo labels. Still, they returned as a group under a new hybrid alliance model: solo careers managed independently, while major group projects (like concerts) are coordinated with YG. This flexible model could redefine contract norms in K-POP.
🔥 LA Concert Madness: Bruno Mars Joins the Stage
BLACKPINK kicked off their world tour with jaw-dropping moments. Their LA concert wasn’t just about killer performances—it featured Bruno Mars as a surprise guest. He performed a duet of “Apartment” with Rosé, creating a once-in-a-lifetime memory for over 100,000 fans across two sold-out nights. K-POP had never seen anything like it.
“JUMP” MV Becomes the Spearhead of Success
The MV for “JUMP” became an instant global phenomenon, racking up over 50 million views in a single day. More than a promo tool, the MV now acts as a catalyst for album and concert success in the modern K-POP ecosystem. The transition from “listening” to “watching” music has made MVs the tip of the spear for K-POP’s global campaigns.
Global Collabs: Google Maps, LA Dodgers, and More
From custom Google Maps experiences to official merch partnerships with major sports teams like the LA Dodgers and Chicago Bulls, BLACKPINK has gone beyond music. Their collaborations now span tech and sports, solidifying their identity as a global standard, not just a K-POP group.
What’s Next? A Grammy Dream
They’ve already conquered Billboard and the UK’s Official Charts. Now the only door left to push open? The Grammys. With critical acclaim from global media and massive fan support, a Grammy nomination no longer feels out of reach—it feels inevitable.
💬 “They are a group with no limits… the perfect fusion of individual charm and collective synergy.”
– Billboard via EBS Interview Recap
Kolumverse Wrap-Up
BLACKPINK’s full-group comeback isn’t just a nostalgic return—it’s a blueprint for the future of K-POP. With innovation in contracts, global marketing, and artistic expression, they’ve raised the bar again.
Are we ready for the era of BLACKPINK 2.0? The world certainly is.
Article Source: 김윤회, “<뉴스브릿지> 다시 뛰는 ‘완전체’ 블랙핑크…K-POP 새 전환점 될까?,” EBS 뉴스, 2025.07.21.
Alt text: BLACKPINK performing live at their 2019 Amsterdam concert in dynamic lighting.
Caption: BLACKPINK on stage in Amsterdam during their 2019 tour — image not directly related to the article, used for illustrative fan content.
Source: Image via Wikimedia Commons, licensed under CC BY-SA 2.0
