This image is used for illustrative purposes only and does not depict a specific brand reputation event.
In the latest brand reputation index report for individual boy group members, BIGBANG’s G-Dragon has claimed the top spot for May 2025, surpassing popular idols like BTS’s Jin and ASTRO’s Cha Eun-woo. The monthly report, compiled by the Korea Corporate Reputation Research Institute, reflects fan engagement, media coverage, community buzz, and consumer behavior data across 755 male idols.
Key Rankings for May 2025
The top 5 male idols by brand reputation score are:
- G-Dragon (BIGBANG) – 4,679,825 points
- Jin (BTS) – 4,419,595 points
- Cha Eun-woo (ASTRO) – 4,343,362 points
- Jimin (BTS) – 3,569,824 points
- Jungkook (BTS) – 2,780,897 points
G-Dragon’s metrics include:
- Participation Index: 1,013,394
- Media Index: 897,218
- Communication Index: 1,074,548
- Community Index: 1,694,665
Although his overall score fell 28.77% from April, he retained the lead thanks to strong keyword associations like “Tokyo Dome concert,” “world tour,” and “Wewementz.” Positive sentiment also remained high at 92.08%.
What Is the Brand Reputation Index?
The Brand Reputation Index is a monthly analysis measuring K-pop idols’ influence using big data. The metrics include:
- Consumer participation
- Media mentions
- Fan communication
- Online community activity
These scores help gauge an idol’s market value, public perception, and online buzz.
Insights from the Institute
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented:
“Compared to April’s data, overall brand activity fell by 5.23%. Brand consumption dropped 14.61%, media interest declined 6.65%, and fan communication fell 10.29%. However, brand diffusion slightly increased by 1.87%.”
Fan Reactions
Fans of G-Dragon are celebrating his continued reign at the top, pointing to his upcoming tour activities and luxury fashion collaborations as key contributors to his strong presence. Meanwhile, fans of Jin and Cha Eun-woo praised their rising scores, with Jin notably jumping nearly 47% month-over-month.
Other Notable Rankings
This month’s Top 30 also includes:
- Jimin, Jungkook, V, SUGA, RM, J-Hope (BTS)
- Park Ji-hoon, Kang Daniel (Wanna One)
- Baekhyun, Kai, Suho (EXO)
- Heechul, Kyuhyun (Super Junior)
- San (ATEEZ), Taemin (SHINee), and many more
The full list covered 100 idols from all major K-pop groups.
Article Source: Maeil Kyungjae Original Article (Korean)
Image Source: Image via Wikimedia Commons, licensed under CC BY-SA 4.0
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