How K-Pop Demon Hunters Turned Seoul into a Global Tourist Hotspot

🌟 From Animation to Reality: Seoul’s Transformation Through K-Pop Demon Hunters

Netflix’s global chart-topping animated film K-Pop Demon Hunters isn’t just making waves for its storyline—it’s turning Seoul itself into the star. The film’s vivid portrayal of the city has sparked international interest in real-life locations featured in the movie. Fans around the world are now mapping their trips around what’s become known as the “KDH Tour.”

🏞️ Naksan Park & Seoul Fortress Wall – Scenic View with a Story

In the film, the characters Lumi and Jinwoo enjoy breathtaking nighttime views at Naksan Park. Once hidden by rapid urban development, the area was restored starting in 2006 with a full reconstruction of the Seoul Fortress Wall path by 2008. In 2022, the walking trails were further revitalized, turning it into a beloved citizen space and a cinematic backdrop.

🏘️ Hanok Villages – Preserving Seoul’s Soul

Traditional hanoks make frequent appearances in the film, highlighting the charm of Bukchon Hanok Village. Since 2008, the city has embraced “Hanok 2.0,” preserving over 20 years of Korean architectural beauty. The iconic Baek In-je House, bought in 2009, now serves as a cultural hub where fans can experience K-culture and weddings—yes, really!

🌉 The Han River – From Monster Film to Picnic Paradise

Remember when The Host (2006) portrayed the Han River as grim and concrete? Not anymore. With the “Han River Renaissance” starting in 2008, the area transformed into a green, vibrant riverside. In KDH, the boy group Saja Boys rehearse and relax by the river, reflecting today’s popular culture: chicken, ramen, and sunset bike rides along Ttukseom Park.

🗻 Namsan – From Intelligence HQ to Idol Stage

One of the movie’s final concerts takes place atop Namsan. Once the home of Korea’s central intelligence agency, this area underwent a massive ecological restoration starting in 2009. The project removed concrete buildings and created Namsan Yejang Park, now double the size of Seoul Plaza. It’s also where over 1,000 plant and animal species coexist—an eco-haven in the heart of Seoul.

🛍️ Myeongdong – K-Culture Starts Here

The bustling Myeongdong streets where Lumi meets Jinwoo have long been the epicenter of Korean pop culture. Since 2007, the city implemented a street design initiative and turned Myeongdong into a “Design Seoul” district. It’s now home to curated K-style visuals and themed retail experiences, which fans flock to after watching the movie.

🎬 What’s Next for Seoul in Pop Culture?

According to culture critic Jae-Geun Ha, KDH might be just the beginning:

“Thanks to the film’s global success, we could soon see Seoul featured in more K-pop inspired creations made overseas.”

From noodle shops to ancient palaces, K-Pop Demon Hunters has made Seoul’s everyday landscapes magical again. And the best part? They’re all real—and waiting to be explored.

Article Source: Jung Se-jin, “괴물 속 한강·중정 있던 남산…케데헌 ‘서울 명소’로 거듭난 사연,” Money Today, July 26, 2025.

Alt Text: Official poster art for the animated film K‑Pop Demon Hunters, featuring Rumi, Mira, and Zoey centered on stage in neon‑punk attire.

Caption: Official Netflix poster for K‑Pop Demon Hunters, used under editorial license via Netflix/Tudum.

Source Note: Image via Netflix/Tudum press materials