IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) has proven once again why they are called the MZ Wannabe Icon. Their latest title track “XOXZ” from the fourth mini album IVE SECRET is sweeping charts and topping YouTube trending lists, both domestically and globally.
YouTube Triumph: Trending for Three Straight Days
The music video for “XOXZ”, released on August 25 through Starship Entertainment’s official YouTube channel, quickly rose to the #1 spot on Korea’s YouTube Trending Music Videos chart and has held the crown for three consecutive days.
Not only that, it also achieved:
- #1 on YouTube Korea Daily Popular Music Video Chart (Aug 26)
- #1 on Genie Music Video Daily Chart (Aug 25–26)
- #1 on VIBE Music Video Top 50 (Aug 26–27)
- #1 on QQ Music’s overall MV chart in China
- #4 on Japan’s YouTube Daily Popular MV Chart (Aug 26)
This strong global performance demonstrates IVE’s growing international influence and the power of their fandom beyond Korea.
Audio Streaming Success: Rapid Chart Climb
The success isn’t limited to visuals. The track is storming music platforms as well:
- #1 on Melon HOT100 (within 30 days of release)
- #1 on VIBE’s domestic rising chart
- #2 on Bugs real-time and daily chart
- #4 on Melon HOT100 (within 100 days category)
With these achievements, IVE has firmly planted themselves at the top tier of domestic music charts while steadily gaining momentum overseas.
What Makes “XOXZ” Stand Out
“XOXZ” is more than just a catchy pop track—it is a newly coined expression by IVE that means “Love you, good night, and let’s meet in dreams.” The lyrics and concept revolve around inviting one’s true self into a dream world, embracing individuality, and expressing one’s desires in a uniquely IVE style.
The music video reflects this narrative by visualizing an imaginative, dream-like universe where the members freely express themselves. Surreal transitions and bold visuals make the MV as engaging as the song itself, drawing fans deeper into IVE’s conceptual storytelling.
Album Concept: ‘SECRET’
The mini album IVE SECRET delivers a bold narrative about unveiling hidden sides and unexpected reversals of attitude. In addition to “XOXZ,” it includes five other tracks such as “Midnight Kiss”, co-written by Liz. Notably, Jang Wonyoung also participated in the lyric writing for “XOXZ”, further strengthening the authenticity of IVE’s artistry.
The album’s theme emphasizes self-definition and individuality, aligning perfectly with Gen Z’s values. Critics and fans alike have praised its high-quality production, layered storytelling, and IVE’s signature charisma.
Looking Ahead
IVE officially kicked off their comeback stages on August 28 with Mnet’s “M Countdown.” With their proven ability to dominate charts and captivate global audiences, all eyes are on how far “XOXZ” will climb in the coming weeks.
One thing is clear: IVE has cemented themselves not just as trendsetters, but as one of K-pop’s most powerful forces on the global stage.
Article Source: 안병길 기자, 경향신문, “아이브, 대박! ‘XOXZ’,” 2025-08-28.
Alt Text: IVE members at Gimpo Airport before their departure on December 30, 2022.
Caption: IVE members spotted at Gimpo Airport before departure, December 30, 2022. (Photo via Wikimedia Commons)
Image Source: Wikimedia Commons – IVE Airport Departure December 30, 2022
