Global Buzz: K‑Pop Demon Hunters Climbs to No.2
The phenomenon continues. Netflix’s K‑Pop Demon Hunters OST has surged back to No.2 on the Billboard 200, marking its highest position to date and proving the soundtrack’s global staying power.
According to Billboard’s August 3 preview article, the album rose one spot from the previous week, earning 93,000 album units during its sixth week on the chart—an impressive 4% increase over the prior week and a new internal record.
This rise cements the K‑Pop Demon Hunters Billboard 200 streak:
Debut at No.8 → climbed to No.3 → peaked at No.2 → fell to No.5 → rebounded to No.3 → back to No.2.
Billboard’s Metrics Behind the Magic
To contextualize: the Billboard 200 ranking is calculated based on three components:
- Traditional album sales (physical)
- Streaming Equivalent Albums (SEA)
- Track Equivalent Albums (TEA)
The K‑Pop Demon Hunters OST’s total this week—93K album units—combines all three, with SEA likely bolstered by viral TikTok trends and global playlisting.
TXT Enters Strong at No.3 with ‘TOGETHER’
Trailing closely behind is TOMORROW X TOGETHER (TXT) with their fourth full-length album, The Name Chapter: TOGETHER, debuting at No.3 on the Billboard 200. This marks TXT’s seventh Top 10 entry, a major milestone in the group’s U.S. chart history.
- 📦 Album units: 65,000
- 💿 Pure album sales: 62,000 (tops the Billboard Top Album Sales chart)
- 🌐 SEA: 3,000
- 🧾 TEA: minimal
Billboard notes that the group’s success was partially driven by 24 unique CD package variations, each with randomized collectibles—a strategic nod to fan collection culture.
The Bigger Picture for K‑OSTs
The K‑Pop Demon Hunters Billboard 200 climb reinforces what fans already knew:
this isn’t just a movie OST—it’s a full-fledged pop phenomenon. Featuring tracks like “Golden” by HUNTR/X and “Your Idol” by Saja Boys, the album continues to dominate both charts and hearts worldwide.
With Sohyang’s viral cover of “Golden”, fan covers, Spotify charting, and global fandom challenges still ongoing, the album functions more like a K‑pop group’s full-scale comeback than a standard soundtrack.
TXT’s Rise Continues
Meanwhile, TXT proves its consistency with a strong start for TOGETHER. Despite competition from established global IP like K‑Pop Demon Hunters, TXT’s 62K in physical sales shows how K‑pop’s dual powerhouse strategy (idol & OST) is expanding, not competing.
Quick Summary (for skimmers)
- 🥈 K‑Pop Demon Hunters OST hits No.2 on Billboard 200, its highest chart rank yet.
- 📈 Sold 93K album units in Week 6—up 4% from previous week.
- 🆕 TXT debuts at No.3 with ‘TOGETHER’, marking their 7th Top 10 entry.
- 🧩 TXT sold 62K physical albums with 24 CD variants boosting sales.
Article Source: Lee Tae‑soo, “K‑Pop Demon Hunters OST Climbs to No.2 on Billboard; TXT Debuts at No.3,” Yonhap News, August 4, 2025.
Alt Text: TOMORROW X TOGETHER (TXT) on the red carpet at the 2019 Soribada Awards, smiling and posing for press.
Caption: TXT continues to break new Billboard records in 2025, building on years of global momentum.
(Image not directly related to this article; embedded for illustrative purposes.)
Image Source: Image via Wikimedia Commons, licensed under CC BY 3.0
