NCT WISH (SM Entertainment) is proving its rising global power as the group celebrates the release of their third mini album “COLOR” with immersive fan experiences across Korea and China.
Massive Pop-Up Expansion Across China
In collaboration with China’s largest music platform QQ Music, NCT WISH will host pop-up events in five major cities—Shanghai, Changsha, Beijing, Shenzhen, and Qingdao. The large-scale rollout highlights the group’s rapidly growing fanbase in China.
The pop-ups will run on staggered schedules:
- Shanghai Guohua Plaza: Sept 4–14
- Changsha Kaisa Plaza: Sept 4–14
- Beijing MixC City: Sept 6–14
- Shenzhen C Future City: Sept 8–14
- Qingdao CapitaLand Mall: Sept 8–14
Each location will feature exclusive installations tied to the COLOR album concept, giving fans the chance to engage directly with the music and visuals. With such widespread reach, local enthusiasm is expected to reach record-breaking levels.
Immersive Experiences in Seoul
NCT WISH is also rolling out a unique “FIND YOUR COLOR” pop-up series in Seoul from Sept 2–9, designed to bring fans closer to the themes of their comeback. Two dedicated venues—COLOR TOWN (Yeonmujang-gil 65, Seongdong-gu) and COLOR ARCADE (Achasan-ro 116)—will transform into immersive spaces where fans can step into the world of NCT WISH’s music.
Adding to the excitement, a special event “NCT WISH COLOR PALETTE” will be held on Sept 2 at COEX Square. The event will include the first live performance of their new track, exclusive content tied to the album, and a full-day festival atmosphere that lets fans experience every shade of COLOR.
The Music: “COLOR”
Dropping on Sept 1, 2025, at 6 PM KST, COLOR includes seven tracks, with the title song of the same name. The project reflects NCT WISH’s youthful energy and message of self-discovery, encouraging fans to find and express their own unique color.
Following successful promotions in Korea, NCT WISH is now expanding their reach across Asia with creative projects that bridge online and offline fan engagement.
Why This Matters
NCT WISH’s simultaneous pop-ups in two countries demonstrate SM Entertainment’s confidence in their global pull. By combining immersive experiences, offline promotions, and early music showcases, the group is setting a new benchmark for how K-pop artists interact with fans across markets.
With “COLOR” positioned as their boldest project yet, and with strong momentum from both domestic and international audiences, NCT WISH is fast becoming one of K-pop’s most promising rookie groups to watch.
Article Source: 선미경 기자, OSEN, “NCT WISH, 한국 이어 중국도 ‘COLOR’로 물든다,” 2025-08-29.
Alt Text: NCT WISH members posing together at an event in March 2024.
Caption: NCT WISH members photographed at a public event, March 16, 2024. (Photo via Wikimedia Commons)
Image Source: Wikimedia Commons – NCTWish-240316
