STAYC’s “BEBE” Named Billboard’s Best K-pop Song of 2025 (So Far)!

STAYC Claims Global Spotlight with “BEBE”

STAYC has done it again! Their hit track “BEBE” has been named one of Billboard’s 25 Best K-pop Songs of 2025 (So Far) — a massive recognition of the group’s evolving artistry and rising international influence. The announcement confirms what SWITHs have known all along: STAYC isn’t just riding trends — they’re setting them.

In its official selection, Billboard praised “BEBE” as “a declaration of self-worth delivered through a confident sing-rap performance over a house beat.” The article highlights how the track blends Korean, English, and French hooks, calling it an “elevated showcase of STAYC’s signature kitschy charm.”

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🩷 Why “BEBE” Stands Out

Released in March as the title track of their 5th single album ‘S’, “BEBE” tells the story of self-liberation — shedding society’s expectations and embracing one’s true self. With funky rhythms, an irresistible drop, and choreography directed by performance director Kinki, the track became an instant favorite.

But beyond the music, it’s the visual storytelling and layered message that truly set “BEBE” apart. STAYC is evolving into a full-fledged performance-driven artist collective that merges narrative, aesthetics, and sound — a rare combo in today’s fast-moving industry.

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💥 Billboard’s Recognition = Artistic Milestone

This isn’t just about chart success. Billboard’s inclusion of “BEBE” proves that STAYC has reached a new echelon where critical acclaim and fan love converge. “BEBE” symbolizes STAYC’s journey — bold, bilingual, and unapologetically authentic.

And they’re not slowing down.

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🌴 Summer Reign Begins with “I WANT IT”

On July 23, STAYC dropped a special summer single, “I WANT IT”, with the motto “Attitude cool, sound hot.” It’s a continuation of the global summer queen legacy they’re building. With ongoing tour stops across North America, Taipei, Singapore, and Hong Kong, STAYC is primed to dominate playlists and stages this season.

From “ASAP” to “Teddy Bear”, and now “BEBE” and “I WANT IT”, STAYC’s discography keeps getting bolder — and Billboard just made it official: STAYC is in a league of their own.

Article Source: Kim Sun-woo, “STAYC’s ‘BEBE’ selected as Billboard’s Best K-pop Song of 2025 (So Far),” JTBC, July 24, 2025.

Caption: STAYC for “BEBE” promotional campaign – a bold new chapter embracing authenticity and confidence

Alt text: “Group photo of STAYC wearing chic black outfits for the ‘BEBE’ promotional visual”

Image source: Billboard Philippines, crediting STAYC via official High-Up Entertainment channels