When 5th-gen girl group HITGS named TWICE as their role model, it made headlines—not because it was expected, but because it wasn’t. In a world increasingly drawn to free-spirited, self-producing artists, the choice of a group that stayed true to the classic idol system felt like a love letter to tradition. But when you retrace TWICE’s journey, the reason becomes crystal clear.
🌏 From Asia’s Sweethearts to Billboard History-Makers
Formed in 2015, TWICE quickly became a household name in Korea and Japan with hits like “CHEER UP” and “TT.” They weren’t just successful—they were record-breaking, becoming the first Korean female act to surpass 100K album sales in their debut week.
Their Japan debut in 2017 launched the third wave of Hallyu, leading to eight consecutive years topping Oricon sales charts and five appearances on NHK’s Kouhaku Uta Gassen, setting a K-pop girl group record.
🇺🇸 Breaking the West’s Barrier—One Step at a Time
Critics doubted their late entry into the U.S. market. But TWICE defied expectations.
Starting with 2021’s Taste of Love, they achieved multiple Top 10 entries on the Billboard 200, and their English singles The Feels and Moonlight Sunrise charted on the Hot 100.
Then came 2024’s “With YOU-th”—TWICE made history as the first 10-year-old K-pop girl group to hit No.1 on the Billboard 200. A dream that even Wonder Girls couldn’t fulfill, TWICE realized it with unwavering dedication.
💫 Their Secret? Unity, Strategy, and Love for Fans
Even through the pandemic, TWICE’s value skyrocketed. With a deep catalog of content, catchy choreo perfect for TikTok, and emotionally engaging music, they tapped into what Gen Z values most: participation, authenticity, and connection.
While many groups disband after 7 years, TWICE remained a complete unit, thanks to their tight bond and shared mission. Every stage, comeback, and fan interaction was built on love—not just for the craft, but for the people cheering them on.
🪞 A New Definition of Longevity in K-pop
Rather than rushing to conquer the world in their early years, TWICE’s path was a slow burn—an evolution. They conquered Asia first, then moved to the U.S. with precision and patience.
Their success proves that a loyal fanbase, timeless music, and consistent team identity can win globally—without compromising who you are.
🧡 To 5th-Gen Girl Groups: TWICE’s Legacy Is Your Foundation
In an era where girl groups debut with global ambition from day one, TWICE shows that longevity, teamwork, and emotional sincerity can be just as powerful as instant fame.
They weren’t built for trends—they built trends, and did it with joy, passion, and love for fans.
Original Source: BizHankook, May 28, 2025
Image Source: Image via Wikimedia Commons, licensed under CC BY 4.0
