As the sun scorched Los Angeles, ZEROBASEONE brought an even hotter energy to KCON LA 2025, just weeks before the release of their highly anticipated first full-length album, NEVER SAY NEVER, on September 1st.
From August 1st to 3rd, the Crypto.com Arena and LA Convention Center pulsed with the excitement of global K-pop fans, and ZB1 didn’t disappoint. Delivering three completely different performances over the span of three days, the group once again proved why they’re one of the fastest-rising forces in the K-pop world.
And that wasn’t all. Hanbin, currently serving as an M Countdown MC, went above and beyond by hosting the entire KCON LA 2025 event — commanding the stage each night with his signature poise. He wasn’t alone:
- On Day 1, Matthew joined as special MC
- Day 2 saw Ricky lighting up the crowd
- And Day 3 featured Zhang Hao, whose presence sent the audience into a frenzy
Fans were also gifted surprise special stages that showcased unexpected chemistry:
- Hanbin x Lee Young-ji
- Zhang Hao x Yuqi
- Taerae x Roy Kim
The excitement reached a peak with the group’s announcement: their first full album, ‘NEVER SAY NEVER’, is set to drop on September 1st. With such an explosive build-up and global attention, anticipation for this comeback has never been higher.
From stunning visuals to interactive fan engagement, ZEROBASEONE’s KCON LA presence was more than a performance — it was a declaration of global ambition. As they prepare to drop new music, fans across the world are watching — and waiting — to shout: We never say never.
Article Source: Jung Hee-yeon, “제로베이스원, ‘KCON LA 2025’ 출격…9월 1일 컴백,” DongA.com, August 1, 2025.
Alt text: ZEROBASEONE members posing at a public event in 2023, all dressed in coordinated outfits.
Caption: ZEROBASEONE (ZB1) at a public appearance, ahead of their global activities.
Image Source: Image via Wikimedia Commons, licensed under CC BY-SA 4.0
